VISION OF ASSOCIATION:
Newfoundland and Labrador will be a leading global cruise destination.
MISSION OF ASSOCIATION:
To increase provincial cruise activity and its economic impact.
MANDATE OF ASSOCIATION:
Cruise NL will lead strategic cruise initiatives in conjunction with the Board of Directors through marketing Newfoundland and Labrador as an international cruise destination.
GOALS OF ASSOCIATION:
- To be a destination of choice for Adventure/Expedition, Transatlantic/North, Canada/New England and Homeporting cruises.
- To attract, maintain and increase sustainable cruise activity that fits the scale, nature, and character of the destination.
- To increase cruise economic impact through strategic marketing and subsequent cruise tourism growth.
- To strengthen stakeholder participation in the Association through broadened awareness.